Seeking customer stickiness: major banks, including Bank of America and BB & T, along with national lenders like Ditech are seeking a larger share of their ... An article from: Mortgage Banking

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This digital document is an article from Mortgage Banking, published by Thomson Gale on October 1, 2007. The length of the article is 6659 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Seeking customer stickiness: major banks, including Bank of America and BB & T, along with national lenders like Ditech are seeking a larger share of their customers' wallets. Cross-selling and retention are their new business mantras.(Business Strategies)
Author: Mary McGarity
Publication:Mortgage Banking (Magazine/Journal)
Date: October 1, 2007
Publisher: Thomson Gale
Volume: 68 Issue: 1 Page: 134(9)

Distributed by Thomson Gale

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